The master thesis focuses on effective ways of fundraising for non-profit organizations. Its aim is to design the aforementioned methods, because fundraising has become a critical discipline for non-profit organizations in the pursuit of sustainable funding. Mastering appropriate fundraising methods and establishing relationships with donors, organizations ensure not only peace but also the freedom to make decisions and can fulfill its mission. With an effective attracting funding also related communication outwards With an effective attracting funding also related communication outwards because with no promotion is difficult to obtain an individual or corporate donors. The research is based on a combination of quantitative and qualitative approaches. The quantitative part is based on a survey, which deals with non-profit organizations and their fundraising. Further investigation is focused on the money that is spent on fundraising and the success of fund-raising projects. The qualitative part consists of semi-structured interviews that help to understand the deeper areas detected. From the survey results and interviews is compiled vivid picture of contemporary fundraising in the Czech environment and proposing effective methods of funding. Fundraising is seen as a vital discipline for the sustainability of organizations, but a minimum of them makes it to the professional level. It was also found that the Czech non-profit environment due to their delayed development offers great scope for practicing new fundraising methods, which are commonly used abroad.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262844 |
| Date | January 2017 |
| Creators | Neradová, Martina |
| Contributors | Varvažovská, Pavla, Tomáš, Tomáš |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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