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Marketing Galerie Středočeského kraje v Kutné Hoře a její návštěvníci / Marketing of the Gallery of the Central Bohemian Region in Kutná Hora and gallery visitors

This master thesis "Marketing of the Gallery of the Central Bohemian Region in Kutná Hora and gallery visitors" consists of two major parts -- practical and theoretical. In the theoretical part there are explained terms such as arts marketing, marketing mix, marketing planning, situational analysis, marketing research, visitors of cultural institutions and targeted marketing. These terms are applied on the Gallery of the Central Bohemia. The main goal for this thesis is to produce complex situational analysis of marketing of the Gallery of the Central Bohemian Region, segmentation of the visitors and from these parts target on chosen segment of visitors.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124816
Date January 2011
CreatorsLašová, Martina
ContributorsČerná, Jitka, Štědroň, Bohumír
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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