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Gamifikace a fantasy hry jako prostředek zvyšování návštěvnosti zpravodajského portálu / Gamification and fantasy games as a tool of news portal`s page views increasing

A topic of my thesis is gamification and fantasy games. The main goal of this research was analyzing the situation in Czech Republic and finding out if fantasy games have an influence on a reading of sport servers. In theory part of this project, gamification and fantasy games are clearly defined. The biggest gamification projects in the world are introduced, as well as the trials of gamification in Czech Republic and a chosen game from abroad. In practical part, the situation on Czech Republic's fantasy games market is analyzed, the two biggest representatives are compared and an influence on reading of sport servers is researched.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192372
Date January 2014
CreatorsBöck, Adam
ContributorsPavlíček, Antonín, Kotáb, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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