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Podnikatelský záměr na založení nové firmy / Business Plan for Creating of a New Company

The purpose of this diploma thesis is to create business plan for establishing an entire new business on gastronomy. Fundamental of this propsal is analysis and determination of conditions for business establishing, whereas the emphasis is placed on market segmentation and targeting the right group of consumers. The outcome is whole process for business opening, including marketing strategy, financial strategy and evaluation of business success assumption.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223208
Date January 2011
CreatorsSlouková, Hana
ContributorsSvobodová, Andrea, Koráb, Vojtěch
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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