The aim of this Thesis is to point out the negative and positive aspects of marketing in gastronomy. Especially in marketing communication, pricing and creating of united corporate identity. The work consists of research, including expert's and customer's views. The core research concerns the motivation of culinary schools students to study and work in this field. Practical examples are primarily focused on sales promotion, media relations and processes that should be followed in café industry. The conclusion summarizes the key findings of all research undertaken.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:114406 |
| Date | January 2011 |
| Creators | Šetenová, Barbora |
| Contributors | Procházková, Markéta, Boučková, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0018 seconds