WHAT ATTRACTS GEN Z? : A thesis about how companies strategically are attracting generation Z with IT/digital related competence through their Employer Branding

Description

With a new generation entering the labour market, HR departments struggle to stay attractive. The talents are hard to attract and even harder to maintain. The importance of employer branding is therefore essential for both the employer and the seekers, in order to become a match. The generation Z desires to make a change and it is up to the employer to give them the opportunity to influence and make an impact.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37441

Tags

Employer branding

Gen Z

Talents

Labour Market

HR and Marketing

Business Administration

Företagsekonomi

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-37441
Date	January 2018
Creators	Jarl, Mathilda
Publisher	Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess