The main aim of the study is to compare the extent to which the need for autonomy,
relatedness and competence of baby boomers, generation X, Y and Z employees of
Denel Dynamics is being satisfied and how this influences motivational strategies. The
issue of generation is becoming more important due to different ways and methods
required to manage different generations. A quantitative study was done by means of a
structured questionnaire which was used in to determine the motivational preferences of
the participants. This questionnaire was developed by Van den Broeck, Vansteenkiste,
De Witte, Soenens and Lens (2010) and is based on the self-determination theory
developed by Deci and Ryan.
Results indicate that baby boomers have a stronger need for autonomy as compared to
the other generations. Similar needs for relatedness were shown by all the generations.
In view of the findings, recommendations are made to management to optimize
motivational strategies and these recommendations show how each generational needs
relating to self-determination theory should be addressed. / MBA (Business Administration), North-West University, Potchefstroom Campus, 2015
| Identifer | oai:union.ndltd.org:NWUBOLOKA1/oai:dspace.nwu.ac.za:10394/15612 |
| Date | January 2014 |
| Creators | Tsanwani, Ridovhona |
| Source Sets | North-West University |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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