This thesis investigates the applications and implications of Generative Pretrained Transformer (GPT) technology in international entrepreneurship. The research questions focus on how GPT can serve as a strategic tool, communication tool, and knowledge leverage tool, and how these applications influence decision-making, enhance performance, The findings from the analysis chapters highlights that GPT significantly contributes to strategic planning, market analysis, and operational management, thereby enhancing decision-making and performance. GPT technology, acting as a potent communication tool, nurtures more robust client relationships and eases cross-cultural interactions, courtesy of its superior language processing capabilities. The thesis discusses how these capabilities of GPT can lead to reduced miscommunications and enhanced client satisfaction. This, in turn, contributes to cost savings by retaining existing customers and attracting new ones, thereby enhancing profits. Moreover, The main theoretical implications that this thesis has resulted in will showcase the time efficiency brought by automated, high-quality communication that reduces man-hours spent on routine interactions, freeing resources for strategic tasks for international entrepreneurship. Furthermore, this study enriches the literature on generative AI exemplified by models like GPT in the world of international business, particularly within the context of international entrepreneurship. It offers essential insights that can guide international entrepreneurs in understanding the potential advantages of integrating GPT technology into their business operations.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-125787 |
| Date | January 2023 |
| Creators | LALLEE, Anaïs, MUCO, Nana |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring och turismvetenskap (MTS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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