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Posouzení nákupní atmosféry vybraných obchodních řetězců se sezónními vlivy / Evaluation of Atmospherics in Selected Retail Units with Emphasis on Seasonal Influences

This paper will first focus on the theoretical definition of the term "atmospherics" and its elements. This will continue with the definition of seasonal influences. These parts will then serve as basis for concrete evaluation of atmospherics in hypermarket retail units Tesco and Globus. After that, the two units will be compared and contrasted and eventual suggestions for improvement will be offered. Responsible employees of the two units will then react to the evaluations and suggestions.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:114058
Date January 2012
CreatorsStuchlík, Pavel
ContributorsChylíková, Hana, Mokrejšová, Veronika
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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