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Segmentace trhu bezlepkových protravin / Gluten Free Food Market Segmentation

This thesis contains information about gluten free food market. It describes all main actors and also different types of business which can sell or manufacture gluten free food. Great emphasis is placed on understanding needs of "gluten free" customers identifying behavior which differentiate them inside this segment and also between regular customers. It also discovers opportunities and challenges on this market. Based on collected information it predicts possible future development.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198447
Date January 2013
CreatorsGruberová, Anna
ContributorsKoudelka, Jan, Černá, Jitka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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