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Becoming an Institutional Brand A long-Term Strategy for Luxury Goods /

Thesis (doctoral)--Universität St. Gallen, 1997.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/56821383
Date January 1997
CreatorsBraun, Marcel W.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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