The main aim of this work is describing and explaining the possibilities of web analytics as a tool for effective evaluation of the web and campaigns performance. The benefit appreciate everybody, who makes decision on further web development and its marketing based on measured data. The work is divided into three main parts. The first describes how set up Google Analytics for measuring the web, the second part shows how read and interpret the measured data. In the third practical part are both applied for analyzing prohifi.cz shop.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85117 |
| Date | January 2011 |
| Creators | Weida, Petr |
| Contributors | Molnár, Zdeněk, Stříteský, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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