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Využití marketingových nástrojů pro zvyšování konverze a spokojenosti zákazníků / Utilization of Marketing Tools to Increase Conversion and Customer Satisfaction

Diploma thesis is dedicated to utilization of marketing tools to increase conversion and customer satisfaction in the company Branding Manual s.r.o., which deals with graphic design and information technology. Through the analytical approach are evaluated advantages and weaknesses of the company. On the basis of these facts were proposed and calculated the improvements.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241461
Date January 2016
CreatorsPotužníková, Pavlína
ContributorsKrál, Jiří, Mráček, Pavel
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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