Diploma thesis focuses on marketing, specifically on marketing planning applied from its common form into local goverment. Theoretical part pursues basic elements of marketing and marketing implemented into the sphere of local goverment. Practical part analyses enviroment of local goverment, researches based on its citizens and visitors and drafting marketing plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:240391 |
| Date | January 2016 |
| Creators | Vařbuchta, Petr |
| Contributors | Budíková, Michaela, Dohnal, Radek |
| Publisher | Vysoké učení technické v Brně. Fakulta stavební |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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