This thesis is based on the concept of corporate social responsibility in world class ICT companies. This relatively new way of managing business became very popular among big corporations which are trying to reduce their environmental footprint while following the path of sustainable development. The aim of this study is to prove the importance of Green IT in the current dynamically developing world of ICT, and to explore the area of sustainability from the Green IT perspective. That is why three main areas are defined: sustainable development, corporate social responsibility and Green IT. The first part of the thesis covers interconnectivity between those terms. The next part represents the process of launching green initiatives into a corporate business model. It describes all the necessary steps of implementation, especially showing the important legislative aspects which help to prevent many potential issues. These practices are based on the MMDIS methodology and its conceptual Model of Integration. Another target of this thesis is to define the leading ICT vendors from all the perspectives -- as the most socially responsible company and the most preferable employer. The obtained results distinguish five companies from the others: Hewlett-Packard, Dell, IBM, Intel and Microsoft. The key achievement and added value of the thesis is the identification of the most problematic areas in the analyzed companies and presentation of their Green IT solution to prevent following issues.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162510 |
| Date | January 2012 |
| Creators | Kovalenko, Iryna |
| Contributors | Basl, Josef, Buchalcevová, Alena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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