M. Tech. Marketing / The focus of this study is on the determinants of positive green-product purchase behaviour of Tshwane youth. Environmental knowledge, environmental concern, social pressure and green-product purchase intentions were identified as determinants of positive green-product purchase behaviour and investigated among a sample of Tshwane youth alongside their green-product purchase behaviour. The differences between the various demographic groups with regard to their positive green-product purchase behaviour were also investigated.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001539 |
| Date | January 2014 |
| Creators | Tchoualak Lenteu, Paulin. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | |
| Rights | Tshwane University of Technology |
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