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The influence of corporate green culture, green innovation on competitive advantage

Save energy, reduce carbon and environmental protection issues are increased concerned in the world. To be a citizen of the world, every enterprise should proceed with environmental management and corporate greening no matter for the purpose of fulfilling the corporate social responsibility or making profits. Become the goal of the origination for the sustainable. Green corporate culture is the foundation of developing green corporate and core of green business model. Therefore we interviewed 5 ompanies which have good performance on the corporate greening, greening innovation, they both have advantage for the corporate. We found the greening culture more longer , then it effect the employee more , and clear found it on the employee behavior, attitude.
We found one more interested thing, for the greening innovation, technical guidance corporate, more focus on the greening product than greening process.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0319112-102856
Date19 March 2012
CreatorsChien, Wei-hsuan
ContributorsMing-chu Yu, Bih-shiaw Jaw, Yu-ping Wang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0319112-102856
Rightsuser_define, Copyright information available at source archive

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