The main objective of this thesis is to analyze the attitude of Czech consumers to online grocery shopping and to confirm or refute expected interest in this service. To accomplish this goal, I used the following methods - collection of secondary data (especially statistics related to Czech e-commerce and information about current food e-shops in the Czech Republic) and the results of a questionnaire survey. The thesis is divided into two parts - theoretical and practical. In the first chapter of the theoretical part I describe the development of electronic commerce in the world and in the Czech Republic as well, including basic models of e-commerce, its advantages and disadvantages or current trends. The second chapter is focused on customer behavior, customer segmentation and characteristic of Czech online customers. The practical part provides detailed information about the grocery e-shops in the Czech Republic (such as information concerning range of products, design of websites, registration of new customers or availability of services), the results of the questionnaire survey and recommendation for online grocery shops.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193741 |
| Date | January 2013 |
| Creators | Štohanslová, Galina |
| Contributors | Průša, Přemysl |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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