This diploma thesis elaborates on the customer behavior on the Czech grocery market. The emphasis is particularly put on the customers' reaction to the special offer flyers. This research paper describes the real special offer price campaigns of the retailer Globus and analyses the customer behavior that is caused by these special offer prices. Furthermore this thesis also develops the concept of better reaction to such a customer behavior. By applying this concept, better and more effective realization of special offer price campaigns could be generated.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193512 |
| Date | January 2014 |
| Creators | Hájek, Pavel |
| Contributors | Zeman, Jiří, Filipová, Alena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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