Abstract The purpose of this study was to investigate how grocery stores perceive the increasing demand for organic food among Swedish consumers. Furthermore, I have studied how Swedish consumers perceive the supply of organic foods in grocery stores. This comparative study aimed to shed light on the problems and opportunities this development brings, and how the control of organic food is conducted. The primary source for the results consisted of information gathered from two surveys: a consumer survey and a store survey. The majority of grocery stores in this study answered that there has been an increase in sales of organic food and this trend is noticeable. More consumers are demanding organic food in the stores and shortages in the organic supply is becoming increasingly prevalent. This development encouraged consumer’s environmental awareness in the grocery store and promotes increased interest in how the goods are produced and transported. Large areas of agricultural land should be converted to organic agriculture to meet this increasing demand for organic food. Some studies have proven large scale- shift to organic farming without food shortages. Sweden has both preconditions for sustainable agriculture produced with local renewable resources and has the most stringent regulations and higher standards in food production than other countries. Therefore, local production needs to be prioritized. A sustainable agriculture is a necessity in the future; that can both reduce its carbon footprint and at the same time respond to the world's increasing food supply.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-130772 |
| Date | January 2017 |
| Creators | Lindström, Madeleine |
| Publisher | Umeå universitet, Institutionen för ekologi, miljö och geovetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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