This Master’s thesis deals with the issue of customer satisfaction in a retail store. Theoretical part summarizes a literature review needed for practical application which includes an analysis of internal and external environment, followed by own questionnaire survey of customer satisfaction. Last part contains an analysis of survey results and formulation of proposals improving the customer satisfaction including a calculation of financial, time and human resources and risk analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377599 |
| Date | January 2018 |
| Creators | Poláčková, Petra |
| Contributors | Ing. Jitka Veselá, Ph.D, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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