The consumer is a major actor in the market place, it is very important for a company to observe, identify and understand fully the attitudes of consumers before and after launching services and products. So it becomes obvious for marketers to know the factors which cause to affect the consumer’s attitude and then response. This thesis is to analyze the procedures of affecting consumers’ attitudes towards the brochures and website by visual perception, learning and group influence.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-12248 |
| Date | January 2011 |
| Creators | Li, Zili, Naeem, Muhammad Bilal |
| Publisher | Linnéuniversitetet, Ekonomihögskolan, ELNU, Linnéuniversitetet, Ekonomihögskolan, ELNU |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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