The master thesis is focused on the implementation of data management tool and the tool for customer relationship management to the team of sales representatives. The goal is to define requirements for these tools, their selection was based on defined requirements, implementations and customization for the needs of the sales representatives team. The master thesis is divided into two main areas, theoretical and practical part. The theoretical part focuses on the description of social groups, work groups, teams and gamification. In the theoretical part is generally described the issue of groupware applications, explaining topic of the cloud computing and finally the theory of systems for customer relationship management. The practical part focuses on the description of the team of sales representatives and defining requirements to improve informatics support for their activities. After that, market is analyzed in the area of data management tools and tools for customer relationship management. Then selected systems are implemented and configured to comply the team of sales representatives. The main outcomes of the master thesis are implemented two systems, one for data management and one for customer relationship management. The work provides general description of both of these systems and detailed description of the installation. It enables the administrator actions and allows adjustments functionality. The main contribution lies in the selection, implementation, setting and description of these systems so that they can fulfill the function of the informatics support of sales representatives team.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205150 |
| Date | January 2015 |
| Creators | Višnovský, Karel |
| Contributors | Novotný, Ota, Zajícová, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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