The Master Thesis deals with the marketing communication planning process of a product GoGirl. The aim of this thesis is to find the way of the optimal combination of communication tools and its utilization which not only will respect the conditions of the Czech market but also due to which appointed communication goals will be fulfilled. Furthermore, the thesis takes into account the issue of limited financial resources not only of small entrepreneurs but, thanks to the growing pressure for the cost reduction, also of big corporations. Due to this fact, the thesis examines how to create an efficient communication strategy both with the usage of unconventional marketing methods but also with the maximum respect of all marketing approaches.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:125176 |
| Date | January 2011 |
| Creators | Horká, Sabina |
| Contributors | Mikeš, Jiří, Khelerová, Vladimíra |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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