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An Investigation of the Importance of the Art of Hand Lettering in the Field of Advertising Art

This thesis concerns the utility of including the art of hand lettering in a curriculum of a university advertising art program. Data secured from 155 questionnaires sent to 266 advertising firms in five states were analyzed by simple descriptive statistics including frequency counts and percentages. Two hypotheses were examined, and it is concluded that hand lettering is still needed in advertising art and should be taught in university art programs.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc504001
Date08 1900
CreatorsGreer, Hiram V.
ContributorsVaughan, Mack D., Nichols, Martha, 1934-
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formativ, 34 leaves, Text
CoverageUnited States - Texas, United States - New Mexico, United States - Arizona, United States - Oklahoma, United States - Colorado
RightsPublic, Greer, Hiram V., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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