This thesis analyses tools for mobile web portal logs processing which could be used for reporting of required metrics. The area covers not only web analytics, but also mobile web and mobile handsets capabilities. The objective is to analyze possibilities of existing products which can be used to process web logs and choose appropriate existing or propose proprietary solution. This solution should comply with requirements and limitations given by the portal platform limitations. Theoretical part introduces the web analytics domain and the mobile web environment. Basic concepts and metrics are described as well as the fundamental data collection methods and mobile internet basic specifics. The knowledge of the web analytics and mobile web basics are crucial to be able to eruditely assess the tools capabilities introduced in the second part of this thesis. In the practical part, there are technical details on the mobile portal operating environment described. The requirements for the tool outputs are defined there and the prospective ready-to-use solutions are researched. The final part of the text addresses the final solution for the mobile portal reporting tool including the operational data processing. The secondary output of this thesis comprises of explanation of the mobile web analytics area for the broader audience. The main output of the practical part is analysis and specification of the requirements for mobile portal reporting tool and design of the solution with the supervision of the implementation and deployment within the production environment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81945 |
| Date | January 2011 |
| Creators | Joha, Miroslav |
| Contributors | Novotný, Ota, Prošek, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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