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Business Plan for DANA Pharmacy

<p> Studies have revealed that bilingual individuals opt their native language as the first choice for consultation with health professionals. Moreover, a concordant cooperation between patient and pharmacist is significantly impaired where one party is applying a language with which both sides are not comfortable or confident. Accordingly, a multilingual pharmacy has the potential to remove language barriers for non-compliance among customers who need pharmacy services. On the other hand, in today&rsquo;s competitive market, a pharmacy may guarantee its survival, and also high revenue, if it fills a sizable amount of Medicare patients&rsquo; prescriptions since a majority of these physician orders include at least three types of chronic-disease medications. However, there are still communication barriers with some of Medicare beneficiaries because of their limited proficiency in English.</p><p> DANA, a private community pharmacy, intends to remove aforementioned obstacles in the heart of Laguna Woods and its neighboring cities where they place prescriptions for a large number of Persian and Hispanic immigrants and serve a community with the highest density of elderly people in Southern California.</p><p> DANA&rsquo;s mission is to deliver highly valued health care in a manner that ensures optimal medication therapy outcomes for the whole community by performing its trilingual Farsi-Spanish-English pharmacy service and being more attentive to elderly patients.</p><p>

Identiferoai:union.ndltd.org:PROQUEST/oai:pqdtoai.proquest.com:10784861
Date28 November 2018
CreatorsBabolmorad, Niloofar
PublisherCalifornia State University, Long Beach
Source SetsProQuest.com
LanguageEnglish
Detected LanguageEnglish
Typethesis

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