Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011. / The purpose of this limited scope research study is to investigate the research question
"What are the internal communication needs of the Cape Town based employees at
Metropolitan Health Group?" The research will investigate whether the current internal
communication practise/s and communication content at Metropolitan Health Group satisfy
the needs of employees. The research will be informed by the Downs and Hazen
(1977:72) factor analytic study of communication satisfaction which concluded that "the
concept of satisfaction can be a useful tool in an audit of organisational communication."
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cput/oai:localhost:20.500.11838/2315 |
| Date | January 2011 |
| Creators | Albertyn, Leilahn |
| Contributors | Pike, Marian E., Pike, Marian E, Cape Peninsula University of Technology. Faculty of Informatics and Design. Dept. of Public Relations Management. |
| Publisher | Cape Peninsula University of Technology |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Rights | http://creativecommons.org/licenses/by-nc-sa/3.0/za/ |
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