The main objective is to evaluate the position of Heineken in the market in relation to rival brewers. In this thesis will be used statistical data from the brewing industry and the subsequent assessment of the usability of the market with the possibility to increase sales effectiveness.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:260461 |
| Date | January 2015 |
| Creators | Peřinková, Daniela |
| Contributors | Maier, Tomáš |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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