Factors Influencing Corporate Social Responsibility Behavior: Test of An Integrated Stakeholder Model
Abstract
Lots of serious ethics crises and the violations of corporate social responsibility happened in domestic business community in recent years. These serious cases emerged in business not only have affected different parties¡¦ rights, but also caught the close attention from the public. Bunches of dangerous events and issues happened in the perspective of ethics crises also attracted the researcher¡¦s motive. This research, based on the viewpoint of the interested party ¡V the stakeholder, aims at understanding the development of CSR in Taiwan and building the research context. On the other hand, this study reviews the domestic and international literatures related to CSR in order to explore the whole concept of CSR development, the development stages, comprehensive theories in discussion of CSR, and finally to define relative stakeholders and the levels of CSR, while enterprise managers fulfilling their CSR. This research has applied 300 valid questionnaires from the top 1000 manufacturing industries in Taiwan to do the empirical investigation and statistical analysis. Meanwhile, in order to increase the validity, the study has searched 2,103 available news through the access of media¡¦s database (http://udn.com) to understand the CSR behaviors of top 1000 Taiwanese manufacturing industries, and further to do cross analysis with empirical investigation for the purpose of understanding their relationship.
Therefore, as the research findings show, while enterprise managers carry out the CSR behavior intention of different interested parties, the factor of their behavior intention shows apparently positive effect on the perspectives of ¡§the community¡¨ and ¡§the shareholder¡¨; conversely, the factor doesn¡¦t show significant effect on ¡§the customer¡¨ and ¡§the employees¡¨. In addition, according to attitude belief of different CSR levels, there is the apparently positive effect between ¡§heteronomy responsibility¡¨ and ¡§autonomy responsibility¡¨. The empirical results also demonstrate the positive correlation between CSR behaviors presented in the past time and those presented in the future. In terms of cross analysis between CSR empirical model and the characteristics of CSR media reports, except ¡§community responsibility¡¨, higher intention and higher behavior presenters have better performances while facing positive and self-discipline news. Finally, the study suggests that it is necessary to enhance the attitude and belief of ¡§community responsibility¡¨, as well as of ¡§shareholder responsibility¡¨ in order to improve the fulfillment of CSR.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-1014105-103833 |
| Date | 14 October 2005 |
| Creators | Huang, Ching-Yuan |
| Contributors | Pin-yu Chu, Yi-Chun Huang, Cheng-chung Huang, Kai-cheng Yuang, Jih-hwa Wu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1014105-103833 |
| Rights | not_available, Copyright information available at source archive |
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