Abstract
In the past, seats on the management of the research focuses on exploring the best logical way for seats assignment to ensure the revenue maximizing, it¡¦s rarely to consider in the faces of management pressure and services requirement. Hence, this thesis will take a survey through market research studies to identify the reason of the shift of passenger from Non-reserved Seating to Reserved seating or the increase of rider-ship caused by the lower fare of Non-reserved Seating.
After fully collection of the requirement of passengers and the consideration of High Speed Rail¡¦s operator, the ¡§Situational Analysis¡¨ mechanism is applied. The different Non-reserved car allotment will be arranged under different circumstance and their revenue will be evaluated as well. Finally, the recommendation of the High Speed Rail¡¦s seat management strategy from the point of view of revenue maximizing, operation consideration and passenger requirement will be provided.
Key words¡GTaiwan High Speed Railway, Non-reserved Seating, Reserved Seating, Seat management strategy
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0715109-134613 |
| Date | 15 July 2009 |
| Creators | Lu, Wei-tong |
| Contributors | Dr. Pei How Huang, Dr. Jen Jsung Huang, Dr. Fong, Cher-Min |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0715109-134613 |
| Rights | not_available, Copyright information available at source archive |
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