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Advertising, Women, and the Spaces of Change in Wilhelmine Germany

This project examines representations of women in German advertising posters from the 1870s to 1914. I focus on the connection of these gendered images to two spaces at the forefront of social and cultural change in Wilhelmine Germany: the home and the street, the spaces of domesticity and urban discovery. My research confirms the importance of womens roles in the home in this period, but suggests that these roles should not be narrowly conceived of as old-fashioned and out-of-sync with other developments in German economic and cultural life. Instead, I argue that through consumer imagery, womens roles in the home were connected to modern innovations in very direct ways. In addition, consumer imagery fostered a female identity constituted by the more liminal space of the modern urban street, one that was intimately connected with transformations in retailing and urban mobility.

Identiferoai:union.ndltd.org:VANDERBILT/oai:VANDERBILTETD:etd-12212012-145107
Date26 December 2012
CreatorsOstrow, Sonja Gammeltoft
ContributorsHelmut Walser Smith, Lauren Clay
PublisherVANDERBILT
Source SetsVanderbilt University Theses
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.library.vanderbilt.edu/available/etd-12212012-145107/
Rightsunrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Vanderbilt University or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.

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