This dissertation uses selected works of Grant Woods art as a touchtone to investigate a broader visual culture surrounding agriculture in America during the late nineteenth and early twentieth centuries. By doing so I argue that Wood engaged with pressing social questions, including the phenomenon now referred to as agribusiness. Although agribusiness is often associated with the Green Revolution of the 1940s and 1950s, its beginning dates to the nineteenth century. Indeed, Woods lifetime was an era when land was consolidated, production and distribution were vertically integrated, and breeding became scientifically informed. To access the power dynamics of this transition, I begin each chapter with work by Wood, and then analyze it in conjunction with imagery produced by or for individuals with diverse cultural agendas. This wide range of voices includes government officials, members of socialist farm organizations, newspaper publishers, plant breeders, owners of large and small farms, auction house managers, and university educators. To show precedents for and the legacy of Woods work I begin my analysis of visual culture before his birth and end after his death. The dissertation thus begins in 1862the year that land in the Midwest began to be parceled out for grain farming as small 160-acre homesteads and gargantuan bonanza farms thousands of acres in size. The dissertation ends in 1957the year that the term agribusiness was coined by the Harvard-based economists John Davis and Ray Goldberg. I take an interdisciplinary approach anchored most fully within the norms of art history, but also engage with strategies from visual, cultural, and agricultural studies. My argument, ultimately, is that agribusiness is a cornerstone of modern thinking, and that Grant Wood was not only aware of the experiences, debates, institutions, and theories of agribusiness emerging in his midst but engaged with them in his fine art. More broadly, by using a wide range of imagery, including photography, advertising, penmanship, film stills, crops, cartoons, architecture, and diagrams I show that the way Americans came to understand and accept agribusiness as the basis of their food system was negotiated, in part, through visual materials.
| Identifer | oai:union.ndltd.org:PITT/oai:PITTETD:etd-12102009-160845 |
| Date | 28 January 2010 |
| Creators | Nygard, Travis Earl |
| Contributors | Ronald J. Zboray, Christopher Drew Armstrong, Barbara McCloskey, Kirk Savage |
| Publisher | University of Pittsburgh |
| Source Sets | University of Pittsburgh |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.library.pitt.edu/ETD/available/etd-12102009-160845/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to University of Pittsburgh or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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