Information sources used by homeowners in their purchase of major appliances were compared with the homeowner's occupation, education, and income. The sample consisted of 60 Logan City homeowners who had Purchased a major appliance within the past 5 years. The respondents completed a questionnaire consisting of: 1) personal background information and 2) questions concerning their major appliance purchases. Dy testing with the adjusted chi square test , it was found that of the 3 consumer variables: education , income, and occupation , education was relatively significant ( .175), and occupation was very significant ( .074) in determining the type of information sources a homeowner used.
| Identifer | oai:union.ndltd.org:UTAHS/oai:digitalcommons.usu.edu:etd-3329 |
| Date | 01 January 1975 |
| Creators | Bartholomew, Lynette |
| Publisher | DigitalCommons@USU |
| Source Sets | Utah State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | All Graduate Theses and Dissertations |
| Rights | Copyright for this work is held by the author. Transmission or reproduction of materials protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user. For more information contact Andrew Wesolek (andrew.wesolek@usu.edu). |
Page generated in 0.0018 seconds