This study was designed to evaluate the planning process in hospitals. The specific problem of concern in this investigation was the pressing need for planning by hospitals that focuses upon the constraints imposed by governmental regulation and by resource limitations. The purpose of this study was to identify marketing concepts that have application to the hospital planning process and to make a general evaluation of their current utilization in North Central Texas area.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc332532 |
| Date | 08 1900 |
| Creators | Arnold, Verna Aline |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | Text |
| Rights | Public, ..., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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