The purpose of this dissertation is to investigate application of the contemporary business model of pop-up, or temporary, business locations in the food and beverage industry. Currently, entrepreneurs are using this business model to enter into the market without committing significant resources typically required when creating a permanent business. Despite the emerging popularity of this business strategy, the literature on this phenomenon remains sparse and there is a lack of theoretical cohesiveness when describing the pop-up food-related business model and where it fits within the entrepreneurship process. Thus, it is important that researchers identify how and why entrepreneurs utilize the pop-up business model, whether it is effective, and how others can use this process when pursuing their own business venture. This study used a grounded theory research design to achieve the research objectives. A total of 26 semi-structured, in-depth interviews with current and past pop-up food and beverage entrepreneurs were conducted to ascertain the challenges, benefits, and opportunities derived from using the pop-up business model. Based on the data collected, this study offers several implications. First, a framework, including themes and sub-themes, was developed to explain how the pop-up food and beverage business is used as a business model. Second, this dissertation found that food and beverage entrepreneurs use pop-up businesses differently than do other industries. Third, an organizational life cycle of the pop-up business model was developed, which deviates from organizational life cycle studies in other industries. From a practical perspective, this dissertation's framework provides current and future entrepreneurs with best practices for using the pop-up business model. Overall, the findings of this study provide a unique perspective of firm creation that can potentially reduce the negative perceptions of opening a food-related business in the hospitality industry.
| Identifer | oai:union.ndltd.org:ucf.edu/oai:stars.library.ucf.edu:etd2020-1056 |
| Date | 01 January 2020 |
| Creators | Hight, Stephen |
| Publisher | STARS |
| Source Sets | University of Central Florida |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Electronic Theses and Dissertations, 2020- |
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