"The purpose of this study is to determine the factors affecting the selection of a particular lodging establishment in Tallahassee. This study investigates the basic factors affecting the choice between the primary types of lodging establishments--hotels and motels. An attempt is made to find any existing relationship between the various physical, aesthetic, and economic qualities of representative establishments and the income, occupation or profession, education, geographic origin, and other pertinent factors which may be used to classify the different segements of the traveling public. Attitudes and mental associations held by the respondents are studied because 'they tell us not only what people will accept or reject but how something can be presented to them'"--Introduction. / Typescript. / "August, 1957." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Science." / Advisor: J. Frank Dame, Professor Directing Study. / Includes bibliographical references (leaves 50-51).
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_257419 |
| Contributors | Haverkorn, Thomas William (authoraut), Dame, J. Frank (professor directing thesis.), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource (51 leaves), computer, application/pdf |
| Coverage | Florida, Tallahassee, Florida, Tallahassee, Florida, Tallahassee |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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