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A comparative study of the influence of failure classes, failure severity, and the effectiveness of recovery effort on recovery satisfaction and consequent customer loyalty in the casual dining restaurant segment in the U.S. an application of justice theory /

Thesis (Ph. D.)--Oklahoma State University, 2007. / Vita. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/226294333
Date January 2007
CreatorsChu, Yung-Hui.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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