The study proposes and tests a model of hotel choice behavior based on the economics of information theory which incorporates relational and core service experiences as well as search attributes. The model expands the domain of inquiry beyond the initial level attributes to the higher order latent construct and composite levels. Results suggest that hotel choice behavior of male and female guests can be represented as a global construct with three viable components. Implications of the results are discussed.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-19839 |
| Date | 16 August 2005 |
| Creators | Babakus, Emin, Yavas, Ugar, Eroglu, Sevgin |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
Page generated in 0.002 seconds