This exploratory study investigated the nature of interaction between husband and wife in the search/decision process leading to the purchase of a home. Interaction was examined in terms of convergence and divergence between the partners. It was suggested that divergence is most likely to occur over decision situations in which one or other partner dominates.
A conceptual framework was constructed to examine some of the determinants of dominance. Using this scheme and several intervening variables; a number of possible interaction patterns were then suggested. A questionnaire was formulated and a field survey undertaken to verify the validity of these suggestions.
The results indicated that the concepts of convergence
and divergence are useful in examining this aspect of house buying behavior. The survey was, however, only partially successful in validating the conceptual framework and the suggested interaction patterns. / Business, Sauder School of / Graduate
| Identifer | oai:union.ndltd.org:UBC/oai:circle.library.ubc.ca:2429/35137 |
| Date | January 1969 |
| Creators | Egan, Michael B. |
| Publisher | University of British Columbia |
| Source Sets | University of British Columbia |
| Language | English |
| Detected Language | English |
| Type | Text, Thesis/Dissertation |
| Rights | For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use. |
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