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Využití přístupu design thinking pro inovace služeb firmy Nutricia a.s. / Use of Design Thinking approach on service innovation for Nutricia a.s.

The aim of this thesis is to identify innovation opportunities, which will serve to encourage individuals with inborn metabolic disorder phenylketunuria (also PKU) to comply with their strict dietary restrictions. The theoretical part of the thesis is devoted to the definition of basic concepts of innovation and techniques of Design thinking focusing on the Human-centered design approach. Futhermore the reader will find introduction into inborn metabolic disorder phenylketonuria. The practical part contains a plan of research, description of the current situation on the Czech market, outputs of research with experts, outputs of the workshop with individuals with PKU and the identification of innovation opportunities and recommendations.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264338
Date January 2015
CreatorsPospíšilová, Lucie
ContributorsJiřinová, Kateřina, Schinková, Natálie
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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