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Acquisition, Integration and International activities of Tsingtao Beer

The beer market in China is highly-localized: retail channels are very complicated and most local consumers prefer local beer brands, which means both global and local beer maker are facing great challenge doing business in China. The study exams Tsingtao Beer¡¦s three major changes: acquisition, integration and international activities and connects these changes to hyper-competition advantages to explain why Tsingtao Beer is the leader in China's beer market.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0103107-004448
Date03 January 2007
CreatorsChou, Chun-ying
ContributorsMing-rea Kao, Chang-yung Liu, Jen-Jsung Huang, Kuang S. Yeh
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0103107-004448
Rightsoff_campus_withheld, Copyright information available at source archive

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