Abstract
This study is probing into the lasting competitive strategy of innovative IC design company. The greatest difference between innovative IC design company and imitating type IC design company is : The innovative IC design company creates profits with the means of innovating, compete in the new market with new thinking and with new products, take a broad view of the future. But the imitating type IC design company keep the profits of the currently product market by means of imitating, attempt to improve efficiency or price competition.
The leading rival's advantage must be sustainable, and that the competitor can not make the same advantage by imitating in the near future. Therefore, how to set up lasting competition advantage by way of innovating (Sustainable Competitive Advantage, SCA), is the theme of this study.
The company face the IC design industry which change with each passing day while beginning to pursue the lasting competition advantage. Whom want to take the lead , they have to know : How to make products positioning? When is the opportune moment to learn which kind of enterprise's ability? When is the opportune moment to get ready of enterprise resources? How to produce the biggest enterprise value by the least recource?
IC design company, even have super strong research and development groups , the specification of the products is in the leading industry , but only depend on cutting down the cost and pursue profits or organization reform, it is unable to set up great enterprises; A century remarkable enterprises can often defend tenaciously of key value and can be long lasting . Facing changing fast IC design industry, which industry should be focus on? Consumer IC , LCD driver IC , network application IC or niche memory? Which way should involve? Is package , testing or end customers of systematic products?
A Hedgehog insist on the doing simple things well, often surpassed a multi-purpose clever fox; Even in the times of science and technology with rapid change, follow the steps of scramble , walk and then run is still an effective way of a enterprise management strategy.
This study refer to Michael E. Porter ¡¥s book (Competitive Strategy) , competitive strategy and key theme industry's analysis , rival's analysis and strategy positioning. To provide the analysis of the growth and decline of five major factor in general environment and industry's environment , competitor's analysis, competitive strategy positioning, and then make the best of the advantage and choose the excellent position.
In studying through wheel of competitive strategy , IC company¡¦s main aspect clear showing, and analyse through the latest industry's information , show out the subject matter and choose in each main aspect of each competitive strategy, and then match out the best innovative competitive strategy in each aspect.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0819105-114221 |
| Date | 19 August 2005 |
| Creators | Wang, Yung-Ming |
| Contributors | Chang-yung Liu, Jen-Jsung Huang, Iuan-yuan Lu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0819105-114221 |
| Rights | restricted, Copyright information available at source archive |
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