The importance of body image in marketing comunications. The comparison of ideal and real beauty measures using clustering method and MML-TGI data.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16626 |
| Date | January 2009 |
| Creators | Kučerová, Dana |
| Contributors | Koudelka, Jan, Stříteský, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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