NĚMCOVÁ, P. Q-method and its use in destination management of the Vysočina Region. Thesis. Brno: FRRMS MENDELU, 2019 The thesis concerns the Q-method and its use in the field of destination managment as a tool for the segmentation of tourism market. The aim of this work is to identity the groups of respondents in relation to their preferred destination. To evaluate the results of the Q-method, the online statistical method Azabala was used. This method is available online. An additional component of this work is a questionaire. In the thesis, a correlation of the Q-methodological survey with the questionnaire was performed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:425752 |
| Date | January 2019 |
| Creators | Němcová, Patricie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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