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New Insults on Facebook during the 2012 Mexican Presidential Elections

The present study is the first in its nature as it aimed at 1) identifying which were the most common politically-related insults used on Facebook before, during, and after the 2012 Mexican presidential election, 2) resolving the morphological processes by which such insults came about, and 3) determining the meaning and the pragmatic implications of such insults. The latter was done by means of two corpora created with the comments made by Facebook users on pictures posted in four Facebook pages that were openly against the two most controversial presidential candidates: Enrique Peña Nieto (EPN) and Andrés Manuel López Obrador (AMLO). A total of 620 pictures were gathered throughout nearly a year, starting on January 7th and ending on December 1st, 2012. Although the Facebook pages against Peña Nieto posted the largest amount of pictures, the linguistic data obtained from them was scarce. In contrast, the comments obtained from the anti-AMLO pages offered a lot more types to be morphologically analyzed. It was concluded that the word-formation processes that gave way to the insults found were blending, compounding, acronym, and borrowing.
Keywords: morphology, pragmatics, political discourse, Mexican politics, 2012 presidential elections, Facebook, online social networks, insults.

Identiferoai:union.ndltd.org:UDLA-Thesis/oai:ciria.udlap.mx:u-dl-a/tesis/1051045492681
Date17 May 2013
CreatorsFavila Alcalá, Mariana
ContributorsDra. Myrna Elizabeth Iglesias Barrón, Dra. Connie Rae Johnson McDaniel, Dra. Louise Mary Greathouse Amador
PublisherUniversidad de las Américas Puebla
Source SetsUDLA-Thesis
LanguageEnglish
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation, Tesis
Formatapplication/pdf, text/html
CoverageLicenciatura

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