Abstract
The broadcast industry is the non-profit organization, with disseminates the news, provides the entertainment, may change audience's manner and the behavior, widespread also is profound to society's influence, therefore, broadcasts the organization to have specially to emphasize the specialty, regarding each kind of specialized talented person's demand is earnest. How however has the series to gather broadcasts the organization complex specialized talented people, and obeys leader's command, unitedly aims at a common goal struggle, broadcasts the leader to have to
be skilled in the leadership series imperial method and the skill. Moreover, because the broadcast frequency channel is open, each kind of broadcasting station sets up one after another, forms hundred school of thought contends the situation, the broadcast industry must survive in the competition management environment, and has the
competitive advantage, the leader must grasp the current situation pulsation, effectively carries on the organization to transform. Broadcasts the leader to be supposed to relate from the crowd embarks, understanded the solution organization team characteristic, nimbly utilizes theleadership management the technology and the main point, can displaythe team strength, strengthens the staff achievements, achieves
continues forever the development goal, then has the frontageinfluence to the national society.
Although the broadcast industry is suitable the crowd relations which organizes to the enterprise, but broadcasts the training and the common business management which the leader receives alien, they also must consider the broadcast industry because the dissemination science and technology unceasingly progresses, brings
each kind of impact and faces each challenge. Therefore, this research specially by the home well-known five broadcasting station's manager, the department manager and the basic unit staff, the altogether twenty artificial research objects, and with the depth document interview method, carries on time the transformation from the broadcast organization, discusses the leader special characteristic and the team interaction and the team and the member achievements connection and so on the subject, even influence which develops to the whole organization, hoped takes advantage of this describes the broadcast industry management and the management strategy and the blueprint, provides individual or the social reform, and is ambitious the investment broadcast enterprise development direction. But this research discovery, broadcasts the leader to be allowed because the person, because of events, to adopt the different
condition leadership way as circumstances permit, but like can unfold the transformation leadership the special characteristic, regardless of to the team strength display also or the team and the staff achievements, all has reveals the influence effect.
Essential character:¡GThe organization transforms, The leadership, The team,
The achievements, Depth interview.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0822106-161554 |
| Date | 22 August 2006 |
| Creators | Lee, Tai-long |
| Contributors | Yuan-Che Hsiao, Chao-Sheng Chang, Hsiang Chen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822106-161554 |
| Rights | campus_withheld, Copyright information available at source archive |
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