The theme of the diploma thesis is new media, namely, websites and social networks. The aim of this paper is to highlight the development of Rimmel on-line strategy, assess the strengths and weaknesses against other competitors and suggest solutions for the future, which would take advantage of the potential offered by new media, especially to better target the audience. Established knowledge related to online brand Rimmel activity were analyzed and compared with the competition. The main objective of this work is to recommend, what direction should the on-line activities of Rimmel brand move in the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136230 |
| Date | January 2011 |
| Creators | Jevičová, Katarína |
| Contributors | Postler, Milan, Nastaj, Lucie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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