This thesis is a close textual analysis of three videotapes produced at Texas Instruments. The first chapter outlines the background of corporate video and some of the methods used in the analysis. Chapter II discusses the origins of televisual conventions and traces their migration to the corporate sector's video production efforts. Chapter III is the analysis of three videotapes produced at Texas Instruments. Chapter IV contains conclusions and discussion of the findings, including how cultural myths are articulated and produced, The appendix contains freeze frame examples of the shows analyzed and representative frames from Father Knows Best and The Donna Reed Show for use as a basis of comparison.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc798466 |
| Date | 08 1900 |
| Creators | Giese, Jon Mark |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | Text |
| Rights | Public, Copyright, Copyright is held by the author, unless otherwise noted. All rights |
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