M.A. (Industrial Relations) / This study investigates the impact of and the necessity for the Corporate Social Responsibility program of the South African Breweries. The State President's announcements on 2 February 1990 have not only affected the whole of the Republic of South Africa, but also the essence and structure of the SAB. The necessity for sound corporate identity and investment programs, especially as directed towards the creation of better living conditions and a higher qualify of life for all people, is discussed against the background of transformational policy changes as well as contributions by and demands from groupings such as the ANC-COSATU-SACP alliance. The concepts of social co-responsibility and organisational involvement are emphasised and recommendations are made and policy guidelines suggested which would enable SAB to become more dynamic and to function more effectively interculturally in a changed South Africa. Attention is drawn to the value of the social contract between employers and trade unions which can benefit both parties as well as the broader community.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:12698 |
| Date | 29 October 2014 |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
| Rights | University of Johannesburg |
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